The Power of Habit

I just finished a book called The Power Of Habit. It is about habits and how they are powerful. Hows that for a summary? Just kidding, it is about how habits influence us in life and business. I found this book extremely interesting. It has a lot of psychology in it which I liked because I enjoy things like that. It changed the way that I think of habits.

I never knew that they were such a big part of businesses. The author shows you how businesses uses their knowledge of habits to influence us as buyers. It is kind of freaky how businesses like Target use your information to find out what kinds of ads to send you. I never knew that things that like that happened.

This book also mentions how habits influence people. They had a few stories about people that had unique situations. There was one case that they talked about that I found really interesting. A man had a memory disorder that caused him to loose his short term memory. He still thought that he was 20 something in the war when he was actually at home in his 10's. They asked him to draw a map from his living room to his kitchen and he couldn't do it. They asked him to go to the kitchen and he got up and went to the kitchen. He knew where to go because the habits that his mind created. I thought that it was really interesting how habits that he created influenced his memory.

At times this book reminded me of a self help book which was weird for me because I haven't read anything like that before. At the end of the book there was a chapter about how you can use some of the information in the book in your life. There was a circle of habit formation that was shown throughout the book and at the end it shows you how you can plug in your situation to extinguish some habits. 

Anyway, I would recommend this book for anyone especially if you are interested in psychology. I think that anyone would like this book because we all have some habits that we don't particularly like and this book explains what is happening during habits. Thanks for reading :) 

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